Ryan Serhant, one of the most influential figures in the real estate industry, has built a global empire through not only his sales expertise but also his unparalleled ability to create and leverage a personal brand. As the founder of SERHANT. and a media personality, Serhant has mastered the art of connecting with clients, followers, and viewers by establishing himself as an approachable, knowledgeable, and innovative figure in real estate. His key advice for real estate professionals—and anyone in business—is to prioritize building a personal brand that sets you apart from the competition and attracts long-term success.
1. Your Brand is Your Reputation
For Ryan Serhant, your personal brand is not just about how you market yourself—it’s about your reputation and how people perceive you. A strong personal brand builds trust, credibility, and recognition, making it easier for clients to choose you over competitors. Serhant emphasizes that professionals should focus on creating a brand that reflects their values, personality, and expertise.
“Your brand is your reputation,” Serhant explains. “It’s what people say about you when you’re not in the room. If you want to stand out in real estate—or any business—you have to build a brand that people can connect with, trust, and remember.”
Serhant’s own brand has evolved into one that is synonymous with success, innovation, and high energy, allowing him to not only attract clients but also build a global following across social media, television, and educational platforms.
2. Consistency is Key to Building a Brand
One of Serhant’s most important pieces of advice when it comes to personal branding is consistency. Whether you’re posting on social media, interacting with clients, or creating content, it’s essential to maintain a consistent message, tone, and presence. Serhant believes that consistency is what makes a brand memorable and reliable in the eyes of clients.
“People need to see you regularly and understand what you stand for,” Serhant says. “Consistency builds recognition. Whether you’re posting on Instagram, meeting a client, or speaking at an event, your brand needs to be consistent across the board.”
Serhant advises professionals to create a brand strategy that outlines their core values and messaging, ensuring that every piece of content and client interaction aligns with their personal brand. This consistency helps establish a long-term connection with clients and followers.
3. Leverage Social Media to Amplify Your Brand
Social media is one of the most powerful tools for building a personal brand, and Ryan Serhant has leveraged platforms like Instagram, YouTube, and Twitter to reach millions of people globally. His advice to real estate professionals is to embrace social media as a key part of their brand strategy, using it to showcase their expertise, personality, and achievements.
“Social media gives you the opportunity to connect with thousands—even millions—of people in a way that wasn’t possible before,” Serhant explains. “It’s not just about posting listings; it’s about sharing your story, showing your expertise, and giving people a reason to follow you.”
Serhant encourages professionals to post regularly, engage with their audience, and share behind-the-scenes content that highlights both their work and their personal journey. He believes that authenticity and engagement are crucial for building a loyal following and converting followers into clients.
4. Tell Your Story
A key element of Ryan Serhant’s personal brand success has been his ability to tell a compelling story. For Serhant, personal branding is not just about showcasing your accomplishments—it’s about sharing your journey, struggles, and triumphs in a way that resonates with people. His advice to professionals is to embrace storytelling as a way to connect with clients and followers on a deeper level.
“People don’t just want to know what you do—they want to know who you are and what drives you,” Serhant says. “Telling your story humanizes your brand and makes you relatable. It’s what sets you apart from everyone else in the industry.”
Serhant’s journey from a struggling actor to a top real estate broker and entrepreneur is one of the many reasons his brand resonates with so many. He advises professionals to be authentic and share their unique experiences, as it builds a stronger emotional connection with clients.
5. Invest in Your Brand Like a Business
For Ryan Serhant, building a personal brand requires the same level of investment, strategy, and planning as building a business. He advises professionals to take their personal brand seriously and invest time and resources into developing it. Whether it’s hiring a social media manager, creating professional content, or attending branding workshops, Serhant believes that growing your personal brand is an essential part of long-term success.
“Your brand is one of your most valuable assets, so treat it like a business,” Serhant explains. “Invest in it, nurture it, and plan for its growth. The more you invest in your brand, the more it will pay off in terms of attracting clients and opportunities.”
Serhant also stresses the importance of staying ahead of trends and adapting your brand as the market evolves. He believes that constant innovation and a willingness to pivot are key factors in keeping a brand relevant and successful.
In Conclusion: Build a Brand that Lasts
Ryan Serhant’s advice on personal branding highlights the importance of creating a strong, consistent, and authentic presence in the market. Whether through social media, storytelling, or client interactions, building a personal brand is about establishing trust, showcasing your expertise, and connecting with people on a deeper level. For Serhant, your brand is what sets you apart from the competition and keeps clients coming back, making it one of the most important investments you can make in your career.
As Serhant puts it, “A strong personal brand isn’t just a marketing tool—it’s the foundation of a successful career. Build a brand that people trust, connect with, and remember, and the opportunities will follow.”